Prescription drug marketing go-.docVIP

 PAGE \* MERGEFORMAT 17 Prescription drug marketing go? Ad Master Ogilvy once said: ‘If you do not advertise to promote their products, just as in the dark to the Valentine’s Song Qiubo delivery. ‘This is the advertising industry wisdom. China’s pharmaceutical enterprises are also well versed in this logic, understandable tend to narrow, each introduction of a prescription drug, wide open advertising campaign. As the advertising campaign a significant effect, Harbin Pharmaceutical Group and a number of pharmaceutical companies to obtain a rapid growth, however, they tend to ignore the overall marketing resources planning and construction. Along with the Food and Drug Administration ban prescription drug advertising in the mass media, pharmaceutical companies must find more ways to carry out the marketing promotion and sales of prescription drugs. Moreover, as consumers increasingly mature and market competition intensifies, the effectiveness of advertising is difficult than the past. The implementation of the ban on advertising, in fact, is a prescription drug marketing environment of a large-scale irregularities, enterprises should take advantage of such an opportunity to analyze their own marketing disease, regulate marketing management, innovation management. First, prescription drug marketing problems faced by On the whole, the current domestic pharmaceutical companies marketing prescription drugs remains a serious problem, the marketing situation is worrying, the problem is reflected in the following four aspects. 1, communication strategy for a single. As the market environment matures, more and more interference with advertising messages, consumers tired of the traditional media, corporate communication strategy is clearly not suited to the single market requirements. China’s pharmaceutical enterprises of the strong dependence of the mass media advertising, to communicate with consumers, the majority of advertising Mengza, pharmacies free consultatio