Power branded apparel products.docVIP

 PAGE \* MERGEFORMAT 4 Power branded apparel products EMBA students of a customer bought a garment, he is very like it, specially to wear to other classmates, the students would like to hear praise, but do not want the three women in a drama, those students given a courtesy only appreciated, it students in the School Afterward, then asked, but, the students quickly made them a quick word that you have these clothes are not worth the money! Ask why? A: First of all not a big brand, and secondly, and those of the brand rather than price, fabrics, workmanship, design, great disparities, especially fabric, almost like the two 300-priced. With a strong sense of frustration, I ask the question on the fabric of the brand’s product development head. Answer is surprising, said she had some loss to understand, but in fact we have been used in a good fabric, and those front-line brand of fabric can only say that some of our different, but certainly far from high-end than we are. She also highlighted one particular line of the brand introduced this year, a price of more than 1 coat, the expert in her view, should not have to do with the fabric so bad, because from the side, but also find that the fabric Some of fluff. Really listen to you tomorrow! Perception from the consumer point of view, a clothing brand’s competitiveness mainly from three aspects, namely, product strength, the image force, emotional force, the three mutually supporting, interacting with each other. The brand image of strength and emotional strength that he has quickly made fast language students is completely missing, so the evaluation of the natural power of their products not entirely objective; but as head of product development, to determine the various elements of fabric grades clear understanding on the chest, but ignored the image of strength, emotional strength of the bi-directional impact of the product strength, so the evaluation of my classmates make her feel very unjust, or even confuse