Present edge of the terminal siege marginal people.doc

 PAGE \* MERGEFORMAT 11 Present edge of the terminal ‘siege’ marginal people ‘Stand siege the people inside, always want to come out; while people outside the siege, but always wanted to go’. This is a well-known writer Qian in the ‘siege’ This book set out the core spirit. Chinese liquor manufacturers now face the ‘end siege’, too, suffered the pain of terminal liquor manufacturers always want to escape hotel terminals, but have not yet tasted the hotel end of tired of the manufacturers, but eyeing a day, with a total end-piece eat ‘fat’. Present edge - a very successful operation of the brand culture medium and low spirits, had been in the ‘end siege’ outside, and now, a surge of strong march to the siege within. Liquor market in Nanjing, insignia wine and liquor between the Soviet Union as if they were in the terminal sang ‘your side Changba my debut’ situation. Opportunities are not given a long time, does not belong to everyone. When the ‘disk drive’ this approach to become a theory, it is not a method of. In the present, many liquor companies are in the lament ‘to do the terminal seeking death, will not do the terminal waiting to die’, we face the end how this ‘siege’ do? We present edge - the edge of the terminal siege brands slightly for analysis. A fresh move to eat around days Jiangsu Since the development of present geo-wine ‘present geographical’ brands since the beginning of brand positioning, product development and brand extension, the overall core concept in accordance with their brands ‘geo-cultural’ health rapidly. Especially in the first few years the overall period of Jiangsu liquor in dire straits, with its present geo-wine is still an accurate breakdown of the ‘geo-cultural’ position, middle and low spirits market share in Jiangsu place. Can be said that the success of present geo-positioning the brand segmentation success is the success of market segmentation. They define their own brand, from the multi-channel multi-path was the conce