Preserves brand in silence broke - Preserves development of the industry problems and opportunities.doc

Preserves brand in silence broke - Preserves development of the industry problems and opportunities 1, Beijing preserved the status quo and problems of development of the industry Traditional features of the Beijing food, preserved fruit force in the tourism market in Beijing one of the categories. At present, the tourism market (including relatives gift market) Preserves sales accounted for 70-80% of the market share. This is one of the major reason for the rise of modern retail formats and development. The last decade, the emerging system of fast-growing supermarket chain, covering the urban area of Beijing. This is preserved for the Beijing company to provide more formal display terminals and trading platform, so that breaks through the traditional tourism-related commercial street, railway stations, airports and so on-sale restrictions. The development of supermarket chain system, preserved categories of food consumption of the tourism market, the purchase provides a great convenience, but also for small and medium sized enterprises with Preserved survival and development of market opportunities. Preserves industry sales increased polarization of the current situation: in order to venosa, Imperial Food Park, preserved mainly in the high-end brand in the upscale chain based in the Beijing area dominated by the retail end, but in order to Sheng Delong, 10000 Ze-fang, the Bank should Kerry, etc. preserved mainly in the low-end brand to dominate the middle and low retail market. Two camps in order to price and terminal differentiation, shared ‘Beijing Specialties’ resources, licenses, split nearly 10 billion market cake. The course of development from the industry perspective, early stage of development of industrialization, ‘Beijing specialty’ category of the image of Beijing preserved fruit industry has played a great boost the role, achievements of the Rhodospirillum, Yu Garden and other famous food brands. However, the current consumer tastes, and other cons