PPG project from imitation to see a blue Dorchester marketing case the application of strategic marketing tool for.docVIP

 PAGE \* MERGEFORMAT 6 PPG project from imitation to see a blue Dorchester marketing case the application of strategic marketing tool for   Preamble 07 mid to late 2007, the author, and Mr. D together in the common talk about Hangzhou, a company similar to the PPG of the project cooperation program, after repeated exchanges, negotiations and bilateral negotiations, and finally reach a consensus and signed a contract, and after the signing of the contract 10 working day started, has now been implemented for some time, I have been summarized into one of the marketing routines were analyzed in conjunction with Lanchester strategy in China-related applications, marketing tools and methods (see Shen south, Zhang Jing-hong: ‘Blue Chester strategy in China’, basic articles, Shanghai Jiaotong University Press, 2007 edition), sort out a set of simple process, in the here and readers to share the hope that the relevant officers to help, reference and inspiration. Before I read the first clarify a few concepts. The first project marketing (project marketing). The so-called project, according to ‘high-level Chinese Dictionary’ explanation is that ‘[item] is divided into classes according to the nature of things to set up the first key construction projects’. According to the U.S. PMI (Project Management Institute), the Association ‘PMBOK GUIDE’ of the project is defined as ‘human resources and non-human resources, combined into one organization to achieve a short-term special-purpose’. The so-called marketing, also known as marketing, refers to the transfer of goods from producers to consumers in the hands of a series of related functions (marketing, distribution, trading in the market). The so-called project marketing, is to project operation targeting a collection of marketing activities. 2 is a marketing tool. Metaphysical who said that they Avenue, a physical person of that device. Marketing Theory of the Road require specific tools, ‘machine’ can be translate