Price- leveraging the market leverage.docVIP

 PAGE \* MERGEFORMAT 5 Price: leveraging the market leverage Traditional 4P theory, the second P is the (price) price. With regard to the theory of the price is too many, not to mention how profitable prices in the market, just how to determine a product pricing theory, we have enough headaches. The price of each product, in fact you are racking their brains to come up, but no matter how much you have to follow the authority of the theory, if you can not really pass through price theory, your prices will always have no solid foundation; your sales staff and customers a total is that your price is high, but to investigate you will find that your price is not only not high, but higher prices than you were a lot of people. They are always the temptation to you, the price down how wonderful, but if you fall you will find, is not it will be business; the most interesting is that you want the high price point, they say that you are black-hearted; your price Once reduced to a loss, they do not use the tone of the letter, said: ‘You idiot ah you! ‘No matter how you explain your price, they just do not understand, or that they do not want to understand you. So you can put on the surface like a fortress guarded the price - do not move mine to fight, but the heart is increasingly not the end! In fact, the final analysis, the price is the value of the goods reflected in the currency amount. Prices will always only be the value of a logo is simply not a true value, do not how much the price Zaiqu exhausting, and otherwise you can never escape from price theory of the swamp. I often quote this example in training: Who is 50, please tell us to be a game; he showed me that, I immediately gave him 100 yuan; Then I asked, who has 100, immediately held a lot of people hand, I will get over a 100, soon to give him 50 yuan, and then I said: ‘Game over’! All expression is different, but I always say: take 50 people for 100 yuan, I definitely feel that I have silly; get 100 yuan fo