Private Hospital Marketing differential diagnosis of.doc

 PAGE \* MERGEFORMAT 13 Private Hospital Marketing differential diagnosis of With the improvement of living standards, people of concern about their own health will also rise, namely, marketing, health care products after the heat of a healthy industry, marketing, compete in the market is growing more intense each line of white-hot. And are subject to market and the market of particular concern, that is - Hospital Marketing. Medical care because of their technical, their target specificity, in a very long period of time, are ignored in the market driven, but instead is totally dependent on the regulation of national policies and functions of administrative intervention to arrange. As the health care market gradually opening up, three medical care service system can not meet the increasingly value-added services to consumers continue to demand, a doctor crowded, time-consuming, Medicare reform, tertiary hospitals, high drug costs have become consumers of health care-specific segregation basic conditions. In such services, increased demand for services, the existing security system defects environment, health care business management of the gradual hard work, as well as national policy changes later, making the original black-box operation of the contractor sections has become increasingly over-development of private for-profit hospitals. Three-level medical network of public, private comprehensive or specialist hospitals, private clinics or community health service center contract to become the three major patterns of today’s medical market, in the first-tier cities, because of the private clinics and community health service center contracted the relative constraints, makes the public hospitals, private hospitals has become a major market competitors, but in the second and third tier cities, due to individual clinics and community health service centers contracting restrictions on relatively small, making the original public and private hospital-based forms