Private medical advertisements- Huyou people sooner or later have to repay.doc

 PAGE \* MERGEFORMAT 7 Private medical advertisements: Huyou people sooner or later have to repay In recent years, private hospitals in the market seems very active. Do not you see, every time to open some of the local newspaper, half, fullprint ads are rushing toward us, some private medical institutions in your side Changba I debut, a lot a lot of real money to stimulate people’s eyes. Is not difficult to imagine, will act as the medical industry, an emerging force, the private hospital market pressures they face are obvious, but its survival and development process, must rally a large-scale advertising to hype it? At this moment, the recent ‘market report’ in an article entitled ‘Nanjing private medical advertisements 9 into a false’ news, so that as the blue Columbia Tomohiro international marketing consultants, chief adviser Mr. Yu Fei was shocked and food for thought. The article reported that, according to advertising supervision and management of Trade and Industry Bureau Nanjing Branch 1-5 months this year, statistics released in Nanjing medical institutions for more than 95% of the ad is false advertising violations, in the number of false medical advertisements in the top 20, the private medical institutions account for a 19. To this end, the person in charge said that although the industrial and commercial administrative departments on a daily basis for the medical advertising market closely monitored during each month special rectification, but the private medical institutions still dare risk the risk of being severely punished large and false advertising, is a private hospital facing the crisis of survival due to the market. The implication, survival and competitive pressures make them do anything to take a risk. At present, private hospitals have chosen marketing strategy confined to the following categories: print brand advertising costs too much, they do short-term soft advertising; central media to do more, on the small local media bombarde