Procter amp; Gamble Company of daily consumer goods market in China the success of target market selection and marketing activities.doc

 PAGE \* MERGEFORMAT 9 Procter amp; Gamble Company of daily consumer goods market in China the success of target market selection and marketing activities [Abstract] business success and competition in the market dominated to a large extent dependent on the company’s target market to make the right choices and to develop appropriate marketing strategy activities. P amp; G Company (P amp; G) into China since 1988 has been consumer goods industry in China has achieved great success, which P amp; G the right target market selection and reasonable marketing strategy is closely related activities. [Keywords:] P amp; G marketing activities target market selection First, the theoretical basis 1. Target market selection. The choice of target market largely consists of three parts: market segmentation, target market, market positioning. Market segmentation is found to meet the needs of the market according to different purchase on the wants and needs of consumers by process. determine the target market is the enterprise according to its own conditions and characteristics of one or a few selected segments of the process as a marketing target. enterprises choose different target market to provide goods and services to different marketing activities to target market target market must be based upon the selected target market for their business must be market positioning, or brand their products in the market to establish some kind of character and image, and pass it to customers in order to obtain recognition. 2. Marketing. Business marketing strategy is the basic means to business success. Marketing strategy including product strategy, pricing strategy, channel strategy, promotional strategy and other aspects. Second, P amp; G’s success in the Chinese consumer goods market, target market selection 1. Reasonable market segments. Market segmentation is mainly on demand or consumer segment, according to different factors can make a differ