Procter amp;amp; Gamble and his new enemy (Part Two).doc

 PAGE \* MERGEFORMAT 17 Procter amp;amp; Gamble and his new ‘enemy’ (Part Two) Procter amp;amp; Gamble, The Empire Strikes Back The arrival of the new century, it seems that there is no controversy for the 20th century, the marketing empire set the trap! Been in product development and the ‘2005-year restructuring ‘plan expenses increase the impact of P amp;amp; G’s total annual net income fell 1999/2000. Its new president and CEO Alan Lafley had to admit: ‘As we face the market challenges - globalization, the Internet and retailers combined - efforts, we have not done too much, going too fast. The result is we have lost some of the main aspects of a critical balance. ‘Some analysts believe that, Lafley referred to is the loss of key balance, including: Despite the high-end product sales growth, but low-end products revenue growth below historical levels; introduction of new products from the market has not been established, profitable brand growth rate of release slow; in the future for the new business to open up markets and investments at the same time, some costs were growing faster than revenues. From the many quantitative indicators, P amp;amp; G’s global marketing position in the fall. In addition, pathological tests and research have dedication, but also to a certain extent affected the concept of P amp;amp; G in the new ideas. Meanwhile, in the Chinese market, 10 years, P amp;amp; G has not encountered the enemy had raised Ran found: In addition to the face of declining fake face frozen for years by their own domestic brand revivals, it must face a large number are the rise of the new generation of private enterprises in Japan ants gnawing on a bone-like encroachment and challenges. China P amp;amp; G were very well aware of the fact that, in the Chinese market, Procter amp;amp; Gamble has already bid farewell to 1996,1997 peak period of years, dominated the scene. Since 1998, Procter amp;amp; Gamble in China decline in business a lot. This includ