Product innovation and sales forecasting tools.docVIP

 PAGE \* MERGEFORMAT 13 Product innovation and sales forecasting tools text / Jeff Jacobs Translation / week Bei Although in recent years thanks to innovative methods, however, available for use by the sales market, prediction tools and 70s of last century is still no difference. At present, companies are increasingly concerned about the early stages of innovation, a new product from conception to greatly reduced time to market, advertising creative is also an earlier stage production, and retailers of new products on the shelf to give proof of their time getting shorter, however, sales forecasting tools have not significantly improved along. There are so many problems to be solved, the market is less and less time given the market are discovering too curing traditional prediction tools, it is difficult to meet new product development process today. In order to better face challenges such as these, Ipsos (Ipsos fast moving consumer goods market research department that need a new sales forecasting tool, this tool should improve the prediction tools in the past, development of new products, it can be to provide the flexibility for the market at any stage of new product development, sales forecasts, even the initial stage of development (such as Chuang Yi testing phase. With this tool, marketers can evaluate at any time, the market potential of new products, rather than wait until the final stages of product development when fully equipped with all the market factors to evaluate before - Most often the listing decision has been determined at this time. Simulated market sales forecasts: Prerequisite to the life and death from To understand why the need to improve current prediction models, review the history of fast moving consumer goods prediction is helpful. In the 70s of last century, or “simulation” as a kind of sales volume forecasting model can be confirmed until acceptable alternative , “real” test markets are used to provide insight and guidance