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Product is not moving sale agents how to do-
PAGE \* MERGEFORMAT 9
Product is not moving sale agents how to do?
In 2006, Chinese medicine and health care market has entered a new period of confusion, the marketing model of innovation, blindly follow the trend of the phenomenon is still serious, accustomed to medicine and health products distributor gate agent is on pins and needles, in order to find the Heart of the product to worry about, panic can not be all day long. While another is worth pondering is that the same agents are doing health care products distributor, turned agents other industry products, has earned a bowl full of pots full, embarked on a branding agency, becoming the envy of dealers all over.
Dealer is an important intermediate links product sales, in medicine and health products market is a period, the more dealers will be how the stock of the situation, select the agent products, chance of success and direction?
Pharmaceutical agents would like to say love is not easy to
The strengthening of regulatory supervision, channel terminal costs rise, straight-line advertising costs soaring, consumer confidence dropped to the freezing point, the market competition has become more cruel, and star effect gradually weakened, high-altitude discounted advertising effectiveness, product selling can not find too serious homogenization and so on, seriously restricting the medical health care products market agents, from the past two years, the medical health care products throughout the Fair can be seen that the majority of agents began a loss, the merchants can not find good products worry, manufacturers can not find the business urgent. Zhejiang, a dealer told the author that, six months down, running a lot of places, Yao Jiaohui not be lower than participation, but I could not find the Heart of the product, barely agent of a cardiovascular and cerebrovascular medicine, did not dare to cast big advertising, regulatory forceful, motionless on the violations, fines can not afford! Really, now m
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