Product line planning strategy.doc

 PAGE \* MERGEFORMAT 12 Product line planning strategy Broad product line planning the scope of the impact, the subject involved as much as the Pan-associated factor determines this is necessarily a pivotal large projects in this process, pharmaceutical companies need to consider how to make different products at the right market level, the terminal fully release the potential of the product line planning how to make adjustments based on different varieties of products, and to ensure highly consistent product line strategy and corporate strategy. Meanwhile, companies need to find the best combination of product structure, to ensure that the current interest and balance the interests of the future. Fit with the target market Planning product line is a huge project, its subject, including corporate development, marketing and sales staff as well as senior executives and decision-makers, pharmaceutical companies need to repeatedly discussed in the full study on the basis of the entire market, the gradual deepening Thus, pharmaceutical companies when planning the product line, must be market-oriented, the target market fully refined stratification, build relationships correspond to the products and market segments, through the adjustment of product structure is reasonable, so that different products at the right fully unleash the potential of the market. Approach to the use of market segments planning product line, to ensure that each product has a clear positioning for all market segments with highly targeted, thus avoid fratricide between the product lines. ‘Pharmaceutical companies should bear in mind that there are research have a say. ‘special observers in the newspaper, Henan Ling Rui Pharmaceutical Co., Ltd. Marketing Product Manager Wu Yanbing seems to meet the market demand is the first element of product planning for businesses, If you want a bigger and stronger market level, then its product line planning is bound to fit the needs of the market and