Product promotion plan of the star category examples.docVIP

 PAGE \* MERGEFORMAT 7 Product promotion plan of the ‘star category’ examples Selling wine and sell wine, What is the difference? Why such a big price difference? There are many reasons, selling liquor just to sell products, sell wine they are selling the brand. We need to look at product sales and sell to? Will accept or not? Our form of expression, etc., these needs product promotion, the same token, sell the brand also needed to promote the brand. How do consumers buy pre-rational, into perceptual awareness is to do product promotion, brand promotion need to study the issue. From the above table we can see, the product into the length of time, need to promote the product functions; increase in the length of time, need to promote the function and the brand; growth period when the need to promote the product and brand personality concept; maturity time, the need to promote the product features and brand personality. 1, a mobile hard disk manufacturers examples Case: A mobile hard disk manufacturers to introduce machine mobile hard disk products, product positioning security encryption market segments. Products from the beginning to import a lot of money on the investment in the media to promote the ‘XX’ brand. Products increase the length of time, and no digging more deep-seated conceptual aspirations. During this period, the enterprises themselves also promote the safety of the product a selling point King system. Marketing for a year, through the network detection and survey results, the company’s products, brand awareness is not high, consumers of the product is not a deep understanding. The author believes that the enterprise has committed in the promotion strategy for the following 2-point error: 1, in the new product introduction period of time, neglect the promotion of product features, over-emphasis on shaping the brand. Import of new products, need to do is to promote awareness of functionality, so that consumers understand what your product