Products to talk about - double-edged sword or a dilemma- Fuzzy position questioned Nokia 5500.docVIP

 PAGE \* MERGEFORMAT 5 Products to talk about - double-edged sword or a dilemma? Fuzzy position questioned Nokia 5500 According to the newspapers: ‘2006 years, August 25, in the beautiful coastal city of Dalian, a new music phone Nokia 5500 SPORT movement came to the NBA basketball activities in the site caravans. Journalists across the country close to experience this music, full of fun sports equipment, ... ... it has a unique motor function, and, quite professional music performance. ‘Meanwhile,’ the market, Vice President Yun-Zhi Deng also said: ‘movement and music is that people self-expression, sharing and exchanging a great way to become the people to come together, especially young people a unique language. Love sports and music, people, eager to feel the movement dynamic personality and high-quality portable music experience. Nokia 5500 SPORT sports music mobile phone is such a product, which combines sports and music functions into one to meet people anywhere in sports, music needs ... ...’’ Yes, recently in Beijing’s streets, but also more common signs advertising the product, from the spread of it, ‘love sports love music’ idea is really to bring to the dull ray of light-colored cell phone promotion, the company could also be seen from the product of the imaginative and attention. However, the ad thing that catches my eye, after much deliberation, the overall taste do not think so! What is love sports love music? In the end is love sports, still love music? At the same time still have to love sports to love music? It seems that the product’s positioning is not clear at a glance, there are still room to explore! Abstract thinking dual positioning, movement and music who want to clean sweep It is undeniable that Nokia’s market-house staff or spend a lot of effort on the idea of the product: It is now the basic mobile phone functionality is not hard, but only where it can reflect the entertainment, sports, music, games, these features and unique p