Products Marketing Manager.docVIP

 PAGE \* MERGEFORMAT 15 Products Marketing Manager Enterprise managers in the development of corporate marketing From EMKT. strategy, emphasizing profit, stressed that the process of product sales, high value-added sales management products, food items, but most businesses are always shouting bad throat, little effect Why? They value the results, but they forget the marketing -- Goods Item 1: Control the process is more important than the control results Often heard some of the salesman, director of marketing, said: ‘No matter how you sell, as long as you can sell opinions on-line, the companies are in sales and profits. ‘ This is a typical ‘results-oriented’ marketing management thought, in the current marketing environment, such an attitude is not only unreasonable, but has lost market space. If any director of marketing, right clerk is requested to do so, he would certainly not end market, but also not what he hoped sales and profits. This is only targeted at the results of a typical process regardless of the marketing management concept. Modern marketing concept that: Marketing Management focuses on process, control of the process to control the result. The results can only be produced by the process, what kind of process produces what results. Modern marketing management of the most frightening phenomenon is ‘black-box operation’ and ‘process management opaque’, and the resultant loss of control process management, process management, and inevitably out of control as a result of the performance of out of control. Enterprises to adopt ‘results-oriented’ or ‘process-oriented’ marketing management, marketing management to a large extent determine the ultimate success or failure. We are not completely opposed to relying on the results of marketing management, through analysis of the results of marketing, the same can be discovered and to take effective measures to regulate them. But in fact, ‘results-oriented’ control can only play a ‘too late’ effect,