Products how to enter the market.docVIP

 PAGE \* MERGEFORMAT 7 Products how to enter the market Case Introduction To eat three meals a day and ultimately, oil, oil not only affect the food’s taste, but also affect people’s health. Compared with the importance of which is currently on the market for soya bean oil / peanut oil varieties seem monotonous. Heard that some people abroad with frogs, cooking oil, it sounds a bit extravagant, to say, the frog is a good animal, should be protected. In the sunflower’s hometown, Inner Mongolia, Baotou Deer Oil Company production of sunflower seed oil is very popular and has been approved ISO9002 international quality system certification, green certification and the most competitive vegetable oil brand title. The biggest characteristic of sunflower seed oil can reduce cholesterol, according to the International Society of Cardiology annual meeting in December 1999 identified nutritional oils and fats, in the fight against heart disease, second only to safflower oil sunflower seed oil, oil in focus in the highest recommended second. At present, the Deer wanted sunflower oil market, the company gradually expanded, and obtained only eat Chinese food batch  key word, however, face the market, many mature seasoning oil brands, Deer brand sunflower oil on how to enter the market it ? We hope you can help reflect on the following issues: 1. Sunflower salad oil in the United States, Japan, Western Europe is very popular, used as gifts; Hong Kong and Taiwan, the proportion of consumption of sunflower salad oil 70%, and in the mainland market, how to position itself? 2. Deer between the price of sunflower salad oil on the market between the price of salad oil and peanut oil, the price is competitive? 3. Sunflower salad of raw materials all come from Hetao Plain, how the geographic advantage of such resources into a brand advantage? 4. At present a variety of food, health care products are in the promotion of health concepts, sunflower salad how to ‘health care, o