Professional brand marketing hiding in the back of players.docVIP

 PAGE \* MERGEFORMAT 3 Professional brand marketing hiding in the back of players Professional marketing players hiding behind the corporate brand, marketing amateur players always stand in front of corporate brand. This is the marketing professional and amateur athletes of marketing the first six different players. Brand is actually a very neutral term, there are good brands and bad brands. Corporate brand is an enterprise in the market visibility, reputation, trust, follow the degree of increase or enhance the brand value of intangible assets. In intense competition in the market, expanding market demand, gain competitive advantage and enhance corporate value in terms of status and role of the brand more and more prominent, and the brand has become a common business and consumers to pursue. Individual has a personal brand is the image of the external or internal training delivered by the unique, distinctive, and determined enough to cause susceptible aware of groups of consumer awareness and the formation of significant changes in consumption patterns change in the integrity and long-term , the basic nature has been revealed or was about to be revealed the influence of aggregates. U.S. management scholars Peters was widely quoted saying the words: the work of the 21st century is to build a personal brand rules of survival. He argues that not only businesses, products need to establish brand, individuals need to build a personal brand. Do marketing is to do the brand, market competition is becoming increasingly fierce, businesses maintain brand benefit is correct, personal brand development is also reasonable. In the treatment of corporate brand and personal brand relationships level, professional marketing athletes and amateur market players have significant differences. Professional athletes have been hiding in the marketing behind the brand, marketing amateur players always like to stand in front of corporate brand. attaches great importance to profe