Professional managers VS enterprises to invest in people- Why can not a win-win-.doc

 PAGE \* MERGEFORMAT 19 Professional managers VS enterprises to invest in people: Why can not a win-win? The cosmetics market in recent years was quite calm, create their own from Mr. Li and Zhang Yan, Guangdong Dielianhua rival, to create light and Zhang Hang Chen dispute, has repeatedly taken place in professional managers defections events. Faced with the media, several chiefs, and different from the past, this time they all chose silence. Is due to the incident long public opinion, do not want to refer to, or ashamed to mention the pain of past so that they choose silence, We still do regardless of the reasons, but at least is certain is that, in several battles, and there is no real winners. Impetuous, and crowded with By the end of 2001, Mr. Ye Arran in the pulse, say such a sentence: can not think of professional cosmetics market was originally the case. Although the words of Mr. Ye had not traceable, but during which people contemplate the meaning of it: one, professional cosmetics far did not reach the concept of industrialization; II, and its marketing and management infrastructure is relatively weak: 3, professional cosmetics market has yet to be standardized. Although the United States in late 2001 in Guangdong Bo conference, Arran’s He Yibin play a ‘marketing expert on-site lectures’ trump card, causing the industry on the marketing and even management, in-depth discussion, but its hidden behind the hype there is no lack of suspects. Canton Fair twice a year the United States to become the company’s search of their dreams of thousands of cosmetics, many of the industry’s biggest names is here that the first pot of gold digging too. In the early 90s of the last century, cosmetics product line focused on primary care, there are also the so-called ‘Day of line’. At that time the great treasure, a small cosmetics company nurses to lead half of the sky, the scale effect and the high cost barriers to entry so that many small and medium investors feel