Professional planners skillfully deflected the question.doc

 PAGE \* MERGEFORMAT 16 Professional planners skillfully deflected the question As an industry has said, health food industry is one among the best in the changing patterns of distribution channels and the creation of attractive industries. Thus, in a large number of health food company behind the frequent flashing a health food professional planners presence. Planning was not a technical expert, but also non-career managers, but they have a lot of money worth. Planner meaning what they can do something for the health food industry to plan development of the industry trend of it eventually? Recently, this reporter interviewed three people in the trade, from their description of the person for the planning, you can feel the career planning and planning of the real property. Ji-Ming Zhang: Understanding cooperation is the basis for success Zhang Jiming, Sandy Marketing Organization (Shanghai, Beijing) Chief Consulting Officer ◆ enterprises should Zheng Yankan Planning Many enterprises were dismissive of the plan, preferring to spend tens of millions of eyes closed or even a billion dollars to build factories on the facilities, do not want to please ‘external brain’ has been invested in marketing. As the corporate decision-makers do not invest in marketing planning, but by the blind vigorously infrastructure, no matter how good the results can not sell products. Such businesses at a disadvantage losses do not know where the market only know how to complain about difficult. Often seen many companies spend huge sums of money to run big media advertising, and only hundreds of thousands of refused to take the planning fee. The results of business brought to its knees, advertising failed to be implemented, but do not know where the waste. Planners could reduce risk for the enterprise, it is because enterprises are unwilling to lose their dignity, that his best in the world, in particular, there have been success stories of enterprises even more so to our plann