Private hospitals in the current competitive environment how to break (Part II).doc

 PAGE \* MERGEFORMAT 17 Private hospitals in the current competitive environment how to ‘break’ (Part II) 2, how to build a competitive advantage strengthen the dynamic of competition from each other: As national health care reform and market-oriented in-depth step by step, the health care market and health care industry has been increasingly improved with the pace of reform, consumers involved in this process and experience a gradual in-depth, consumer behaviors will become increasingly rational, while the health care market gradually standardized, the medical profession in the original network structure and the existing services have to face competition in the low-profit era coming soon. Now visible is the medical enterprises are facing a competitive environment than ever before, great changes have taken place, such as the emergence of new medical technologies and technological innovation, the entry of foreign capital and foreign mature involvement of hospital management company, competitive diversification development, resulting in competition in the market has become more complex, difficult also predicted, so in the new competitive environment, required private hospitals to compete in the market introduction of new strategic approaches and strategic thinking, that is, in a dynamic market in order to change the system change, create a dynamic competition mechanism, market information and develop strategies to shorten the time between response and process, implementation strategy and implementation of the timing of the match, innovation and solve new problems, seize new opportunities. Dynamic Competition There are two notable features is the confrontational and dynamic nature of adversarial competition reflects the interaction between enterprises and the game process, reflects the dynamic nature of competition and the environment at any time of the change process. To clear control of the characteristics of dynamic competitive process, we must define the le