Professional research pharmaceutical companies the truth.doc

 PAGE \* MERGEFORMAT 10 Professional research pharmaceutical companies the truth In order to do the professional promotion of the hospital, pharmaceutical companies are conducting market research professional, but as a medical representative, the market must first conduct a comprehensive market research. Only know what the market situation, can be targeted. Therefore, Market research is the first step in the work of medical representatives, is also a crucial step. First, take the initiative to be familiar with the message Company information: medical representative of their business must first have a comprehensive grasp of the situation. On their own corporate history, current situation, enterprises in the industry’s position, strength, and future sales trends should have a more comprehensive understanding. because in selling products, is in fact to show clients their own business, so the customer is a pharmaceutical company representative must describe a task. In particular, companies should explain to customers the features that we and others different place, this fact is our strength, our strong suit. the corporate image of your future marketing efforts will have a very good promotion. to the customer to produce a well-designed business presentation is the first step in a successful medical representatives. Products: The medical representatives of the second preparation is to learn more about the products to promote. For Product brochures, clinical application of the relevant literature, the clinical progress at home and abroad by the enterprise market and other information prepared by the Department of Medicine were representative of the way to understand the product. In addition, representatives of organizations of medical training will also share medical representatives and marketing, an excellent opportunity to understand the product. For pharmaceutical representatives, and from the medical department of the Ministry of the enterprise market acc