Profitability of the Devil formula.doc

 PAGE \* MERGEFORMAT 6 Profitability of the Devil formula I have talked to all entrepreneurs, almost all asked me a question: ‘My management of the enterprise in the end, what need to improve it? ‘This does not mean they do not care about profit; just the way they care about profits remarkably similar - to the enterprise management for Profit! I gave them the answer is: to management for the profit you are wrong, you should have to return to the marketing and management. All enterprises are devoting himself to manage sales, and even management companies, but they almost did not really go to the manager of marketing! Enterprise marketing management, the fact is it is not a technical issue, but an attitude problem. Enterprises can be profitable, profit ability, the key is not how you use advanced technology to manage marketing, but rather what attitude you have to manage the marketing! If you had in-depth business, you certainly know, those great marketing strategy to the execution more difficult, and then hit the more difficult the more effort that the entrepreneurial spirit, this error is almost to the extent of the enterprise cancer. Many enterprises have made efforts to corporate strategy concentrated into a piece of paper, hoping that all of the employees know will be back, expect all employees to understand. But it did result: only useful for news gathering of journalists, to corporate marketing useless. Enterprise management and corporate marketing biggest difference is: The purpose of corporate governance is to establish an efficient organization; corporate marketing aims to build a profitable direct creation of the core value chain. The level of organizational efficiency, and profitability throughout the organization is not directly related. In the world probably still no higher than the military efficiency of the organization, but we are not useful for the level of profitability to evaluate any one army; if profitability as the sole criterion for