Profitable non-pros and cons of the implementation process of sub-Gao Xia.docVIP

 PAGE \* MERGEFORMAT 5 Profitable non-pros and cons of the implementation process of sub-Gao Xia Pharmacies in the future competition, and marketing capabilities will determine the abilities of marketing differs from sales and marketing, due to the homogenization of products in China are too many pharmacies in the variety of structures more difficult to form a differentiated, proprietary high margin the most popular varieties of this profit model, and soon will be the same as the parity, everyone was doing, thus requiring pharmacies to be in marketing and profit models to further the formation of differentiation. I think that suit their marketing model is the best, and any marketing models are no pros and cons of superior or inferior points, but the implementation will be available for showing can be better or showing the ability to manage the implementation of different pharmacies. Marketing models have done well in any drugstore profits, but also do well to imitate someone else at a loss, and the recent PTO Dandong in northeast risked everyone thinks that open-shelf operating an inappropriate northeast voice opened a shop in open-frame PTO model and quick success This shows that the open-shelf or closed counters that store marketing management model itself does not vary, only the implementation and management in place or not in error. Currently, pharmacies in the wide variety of marketing models: marketing, category management model, parity profit model, its own brand (self-varieties) marketing model, the main mode of pushing higher-margin product marketing, promotion, marketing model, membership-based marketing model, marketing model drug and beauty and diversified marketing model, the difference of specialized targeted marketing models have been successful, there are failures, the author only from the marketing, category management model analysis, to support the author ‘mode without pros and cons of the implementation of sub-Gao Xia’ in this point of vie