Proverbs the word defeat Wal-Mart.docVIP

Proverbs the word defeat Wal-Mart July 28, 2006, 500 companies in the world championship six retail giant Wal-Mart announced a coherent full withdrawal from Germany, Wal-Mart in Germany reported accumulated losses of billions of dollars in business 8 years. The loss to Wall Mary is injured, who defeated the mighty commercial giants? it rely on to win this incredible victory? The answer is discount-type grocery store “Aldi” (ALDI), most people never heard of this name, but you have to ask people who travel through Germany, to cheap and do not know go to Aldi, the German people will think you are an alien. Germany’s richest man is not a Mercedes-Benz, BMW boss, nor is the boss of Siemens, Adidas, or more than Deutsche Bank or Deutsche Post’s largest shareholder, but the boss of Aldi. The food was operating the main chain of discount stores, founder of Carl’s outstanding performance allowed #8226; Special Olympics #8226; Albrecht and Albrecht brothers and sisters out of the first list of the richest in Germany and the second (third richest is another discount chain LIDL store owner. German good corporate get together, occupy the top two in the rich list was not easy, the two brothers was to ask the business owner Aldi secret, the answer is only two words - simple, life, just put a sheep. First, the historical review of Aldi Albrecht brothers born in Essen, a mining family, who took over after World War II from his mother to sell a cheese-based grocery store, the next 50 years of operation, the brothers has always insisted on a simple, inexpensive business strategy, the result is bigger and bigger business. At the time, regardless of size or types of goods from the point of view, Aldi supermarket can only be regarded as a small supermarket at home. Compared with the other stores, Aldi stores feature the largest is cheap, and thus by the German Welcome to low-income families and foreign students, but also because of cheaper, in many people’s minds no good chea