Public relations tool for shortening new product introduction phase of the.doc

 PAGE \* MERGEFORMAT 7 Public relations tool for shortening new product introduction phase of the Grunig such well-known scholars, the definition of public relations public relations: PR is an organization and the associated communication between the public administration. This open definition, to provide a great public relations for space. For any one company, new product introduction phase is the most difficult times - it means that huge amounts of money into human inputs, worse, is that companies can not accurately estimate how long it into view in the end, too long a run-in period bring pressure on the cash, often so that new products, mortality - health care products and cosmetics in particular. How to shorten the period of the new product introduction and reduce the marketing of new products in period costs? Successful listing of TCL cells may be able to give us some insights. In 1999, TCL Group has decided to launched mobile phone batteries. At that time China’s mobile phone battery market was one-third of the world pattern: 1. Brand-name products of domestic enterprises; Two . Nokia, Ericsson, Motorola and other brand-name products; Three . Imitation original or defective components, assembly of ‘fake’ products; The world to be, as a mobile phone battery market newcomers, if TCL can not be beaten track, we should spend a lot of advertising investment, while a lot of advertising investment, but also difficult to ensure that stand out. Guochun Tai, general manager of TCL battery done in the U.S. company lithium battery research and development and promotion, there are two batteries and new technologies, and two product patents. On him, TCL’s marketing staff to find the best market entry point. From March 15, 2000 began, TCL batteries in the industry, the media began the first round of briefing. ‘China Electronics News’, ‘China Electronics News’, ‘communication equipment in the world’, ‘Securities Times’ reported that Mr. Guo Chuntai successivel