Rational knowledge and emotional consumption.docVIP

 PAGE \* MERGEFORMAT 5 Rational knowledge and emotional consumption Each person has the face of anything emotional or rational side, then is it our business to fully study the consumer behavior, and a good use of the Sense and Sensibility, then? Now, many companies believe that consumers are more rational, more and more savvy in! This is something we can not be denied, but one thing we have to admit that although consumers are more rational understanding of the macro, but in the micro-consumption, but is the emotional approach. Figuratively speaking, the homogenization of the two commodities, we all know the 2.5 yuan to 3 dollars cheaper brand-name products smaller than the well-known product may be better, but not all clients will necessarily choose the cheapest product or brand products? Is not true! Because, although the demand for consumer products in the subconscious is basically targeted products have their own image of the surface can be sensible to manage their purchasing behavior, it in fact, consumer spending in the whole process again the most vulnerable to commodity Probation Service to change the original understanding, but also to say: ‘consumer awareness is rational, but consumer behavior is often emotional! ‘ In 2004 we have AC in the company’s food markets in Fujian survey found that, although the AC’s involvement in the industry is not a long time, and the market has several very mature brand, but the target consumer groups, and there is no obvious brand buying behavior, according to AC’s new the advantages of packaged products, so we made a set of the depth of promotion strategy, the main method is: 1, select Fuzhou, Fu and other activities of the established City as a strategic point of radiation. 2, in the port advantage of relatively good start of all supermarkets ‘first taste-and-buy’ activities. 3, in stores within a relatively new product through the Standees, Pai face and POP display and promotional staff lively shopping guide rit