Rational consumption era a new brand to speed the planning and promotion-.docVIP

 PAGE \* MERGEFORMAT 9 Rational consumption era a new brand to speed the planning and promotion? New competitive era is a surplus of goods to provide extreme age of competing products exists a plethora of various sectors on the market can choose the product too many, in the face of various products and brands indiscriminately sensational and temptations, consumers tend to choose more rational thinking and actions to combat. In the rational consumption age, how in a relatively short period of time to create a fresh and rich connotation of the brand, brand values to the impact from the visual image of the establishment of an effective way to target consumer groups eyeball; and how quickly the new brand to the market , from the brand communications to the market exploded, so that they can accept and actively buy them? I Based on years of market experience in actual planning of a new brand quickly summed up to obtain a competitive advantage VISDT strategy: namely, the value of an effective counterpoint Value strategy, the product tastes the interests of mining Interesting strategy, the visual impact on the performance of shock Shock strategy, close to their ears about Demands strategy, Buy Tipping Point Tipping point strategy Consumer psychology in the three types of sensory branding An increasingly competitive market, brands tend to homogenization, how many brands from the dazzling to stand out is that each industry would hold the most concern. To gain a competitive edge to build brand value must first be an effective counterpoint. In accordance with the psychological feeling and needs of consumers, brands can be divided into three categories: one category is admired brand, also known as longing for the brand, that it represents the pursuit of your lifestyle, vision for the future, even though you can not afford these brands, but with it is your dream, like many women want to have the new LV bag, or wearing Cartier jewelry; men aspire to driving a Ferrari spo