Raw material prices prices of food companies to homeopathy - the trouble Zhang.docVIP

 PAGE \* MERGEFORMAT 21 Raw material prices prices of food companies to homeopathy - the trouble Zhang Data show that since 2010, began rising again, the price of raw materials, instant noodles, still no downward trend continued until today. Which, last year’s average price of palm oil from 4200 yuan / ton, soared to the current 8,000 yuan / ton, alone, 11.12% increase in the cost of the instant noodles. but also affects the price of flour noodles 1.72% higher costs. In addition, pepper, potato, starch and other major raw materials prices are rising. comprehensive estimate, instant noodles because of increases in the prices of raw materials costs led to increase of 13% or more. the rapid development of raw material prices led to a number of instant noodle makers Henan miserable. Long noodle factory Henan is one example. Yulong instant noodles as a late 90’s to grow up quickly private home appliances business, with the industry’s development trend, which quickly became the leading local companies, with 2009 sales to reach 5 billion yuan. Enterprise Henan Province has become one of the star enterprise. Recently, as a noodle factory in Henan Zhang Bin, director of marketing is very upset, when I came to his office when he is covered with felt tired, the point of a cigarette and began to suffer from complaints to me. “Yang, you gave us advice, nor is our understanding of one or two days, you know, last year, rising raw materials, we have already mentioned several times the price, and now the boss also raised prices, many dealers are mouth is not that the heart conflict, we always felt it is really no way to re-price a smooth transition. The persuasive sales staff has been said many times, one up a little, dealers do not say anything, But now, just up over the price, some dealers may not adjust in place, and now have to price increases, I really worry about ... ... “ “Can not simply price, to make sense of the value of products to enhance synchronization. A