Quick Marketing Strategy and the premise of the United States.docVIP

 PAGE \* MERGEFORMAT 7 Quick Marketing Strategy and the premise of the United States Today’s society, time, in many cases has become the key to the success of corporate marketing, time is money, that is efficiency. Into the nineties of the U.S. companies to accelerate development of new products, while further compressing the entire marketing cycle time, forming a ‘propeller-type’ of fast marketing strategy, making market share and profits increased significantly. Practical experience shows that the American business community, not all enterprises in any case, are suitable for using quick marketing strategy. The implementation of this strategy, the premise is generally required to have the following four conditions: one, the market, there are a lot of time-sensitive consumers. On the one hand, it provides products and businesses, labor itself is closely related to the type of market. In the financial markets to the stock exchange or the foreign exchange dealers to provide information services to businesses, if they can meet these dealers the latest information, the recognition will be given huge profits. To provide holiday consumption and highly seasonal products or services, the majority of consumers are time-sensitive. In the capital goods market, if the company provides machinery and equipment and other products is an increasingly thriving industry are necessary, then there are also a lot of time-sensitive industry to consumers. Of course, there are many other product or labor market, there are a lot of time-sensitive consumers. Cite a specific example, the Federal Express Corporation through an extensive investigation into the United States recognized the urgent need for homes and businesses fast and reliable delivery services, so the company through the design of an efficient management system for a fast-paced marketing strategy to ensure that every afternoon 5 point before the acceleration of deliveries in a letter or small package, more than 95% can be