Real estate companies how to deal with monetary tightening the market competition in the market downturn.doc

 PAGE \* MERGEFORMAT 8 Real estate companies how to deal with monetary tightening the market competition in the market downturn Over the past few years, the real estate market is a hot market, no matter in which city and corner of the real estate boom is unprecedented high, the extent of this hot may also continue for some time. With the hot real estate and inflation are slowly revealed, what follows is the country’s macro-control, so there in Shenzhen to send private Sellers BMW ads also appeared in Beijing, ‘Land Board to recover Morihiko Sports Center 3 cases of land use rights’ (The Beijing News January 2, 2008) reported. State regulation undoubtedly bring about some real estate enterprises and individuals is not a small impact on the changing face of various complex environment, the emergence of enterprise portals portal will no doubt give the real estate business into the overall management of cardiac stimulant, but also to good use and standardize the business existing resources, a very good highlight and showcase their core competitiveness means and forms. Through the portal in the monetary tightening and the market weakness in effectively control and deal with various changes in the company tide over the difficult period to gain time and the market, but also the effective sort out and manage the business the best time. 1, how to demonstrate the effective use of the brand corporate image, in order to win the market to buy time: Brand marketing is not a special case of the real estate industry, the prospect of short supply in the market under the brand marketing once felt was redundant. As market competition intensifies and the state intensified macro-control of real estate enterprises, how to effectively use the brand to win customers for the enterprise particularly evident important. For the portal in terms of, the content is the foundation of channels is the guarantee. The establishment of an enterprise portal portal, in line with business in diffe