Real estate companies need to brand-.doc

 PAGE \* MERGEFORMAT 6 Real estate companies need to brand? A while back, with several real estate developers, golf with friends at the stadium suddenly breaks about this topic: Real estate companies need to brand? Today, the fact is that most developers are re-selling, lightweight brand. Because they believe that the brand this thing with their development of a property for each face when the pressure of sales compared to light is simply irrelevant. In fact, this is simply a typical business ‘Myopia’ is all about. I do not know if there are developers, not eaten such a loss? Have not encountered such a problem? Strong real estate sales last something offensive, even if a good walk, and the second weaker real estate marketing campaign to see if the tenant will be far fewer. When real estate unmarketable, the concept of change today, and tomorrow for that concept, but the results have remained the same, so confused: My best-selling disc of these concepts compared with those not too out of date ah? Played a lot of advertising, leaflets issued 10 million, but those who saw a large number of critically into the graceful rival real estate critically. So had to reposition itself in its own ‘critically critically send free lunch,’’where those who have a pleasant surprise’ tactics of helplessness. In order to expand low-cost sales, introduction of the new owners of the old owners of recommended intake of promotional activities. However, the introduction of activity was found, was recommended to the old owners of the new owners are few, this is why? In order to expedite clearing unsalable property, the introduction of a series can be described as ‘cheap to laugh’ price incentives, but the strange thing is that still no price cut next door to a disk that did not sell well. ... ... Also need to decrypt do? In fact, above all is to ignore the brand for real estate marketing, the role of consequences. Once you have the brand real estate enterprises, the performan