Real estate companies customer-centric perfect customer service system is the fundamental.doc

 PAGE \* MERGEFORMAT 7 Real estate companies ‘customer-centric’ perfect customer service system is the fundamental Real Estate CRM system, a difficult to eat the fruit of Customers to manage the in today’s economy and society is accustomed to things. We are facing the phone quoting the serial number of goods, we can know that buyers, maintenance time, repair records, etc. information, is really a set of buyers and sellers can benefit from the system. Both large and small companies all know that customers will be their lifeline, hoping to introduce such a ‘comprehensive Customer Relationship CRM system’. But the current market point of view, in the real estate industry’s difficulties in the direct use of the system is indeed a big, which is like a person who does not climb trees, watching the delicious fruits of garden trees, it is difficult to a palate. Had seen a while ago a friend of a real-estate circles, entitled ‘an eating less fruit’ of the article, the article is to analyze the effect of today’s domestic real estate enterprises to the current business situation even more difficult the direct application of CRM . Many enterprises in the internal customer relationship system and the system is not perfect, customer relationship processes is not clear, and supervision mechanisms in place, service means a single, low awareness of customer service cases, the single-minded pursuit of a beautiful scene depicted by CRM, hoping that it achieved rapid promotion The purpose of the competitiveness of enterprises, but often backfire, not at the stage Destructive Enthusiasm is caught in a dilemma. Shaping the customer service system is the fundamental The past two years, more and more real estate developers, coincidentally put customer service as a highlight of the enterprise. Vanke Real Estate customer, like a smile, the real estate customer service in the sea, the golden years of Customer Satisfaction Group, China Resources Land establishing a large customer ser