Real Estate Marketings county tactics.doc

 PAGE \* MERGEFORMAT 15 Real Estate Marketing’s ‘county’ tactics Urban land is extremely scarce in recent years, trade policy, an extremely volatile state of affairs, the many development companies have entered the development opportunity and potential for large and low-cost sub-cities, including county-level city or county, township. But such regional markets and urban markets are very different in many aspects, particularly in ‘county’ as represented by the backwardness of the market, a lot of project development and marketing of no less than somersault set. In fact, ‘county’ and ‘three or four-tier cities’ real estate marketing, has been discussed is not a new topic, but few theoretical articles and a clear distinction between the two talks. In fact, the ‘County’ and all of the ‘City’ are very different. With the different of course, is different from the development and marketing propositions. Proposition is different, but not necessarily new. For developers accustomed to the city, the county development is the return of a product, for marketing, but said that the county may be understood as a means of marketing degradation in innovation. This paper will combine the county residential project development and marketing experience to deconstruct this proposition. Proposition for developers: why the project targeting high-end products are nuanced, receive up missing a great resistance to it? Usually, developers are accustomed to the city’s project development model directly into the county and even township, in the absence of adequate market research to understand and the case of the blind pursuit of the size and grade. That the city’s real estate planning concepts and products of high grade, backward never seen customer demand for the region, it will certainly fetch a higher price, in a competitive projects is small, the relative level of backwardness of the market, widened the difference in the sales cycle will be shortened. But all likelihood it did not