Rebranding a hundred years Changyu face new challenges.docVIP

 PAGE \* MERGEFORMAT 13 Rebranding a hundred years Changyu face new challenges Chinese wine industry’s rapid development in recent years, exacerbated the industry’s degree of competition among various enterprises. Competitive market environment, competition pattern, consumption trends, demand companies at different stages of development to re-examine and revise its own strategy, which includes a very challenging problem - the current brand image of the brand’s future ability to carry long-term development road. This paper will ‘Changyu Cabernet’ and ‘Castel’ two perspectives start to ana