Recycling brand value chain - High-tech plastic industry in the west to create the first brand Documentary.docVIP

 PAGE \* MERGEFORMAT 17 Recycling brand value chain - High-tech plastic industry in the west to create the first brand Documentary Competition in the market on the real essence of brand competition. From the date of the birth of the brand began its growth path, a new brand developed into a well-known brand is not an easy, we need a long and arduous process, and will be subject to market ups and downs of the invasion, will be from the competitors pressure and so on. So, from the establishment of the brand developed to maturity, companies must have a complete strategic planning. Xi’an Hi-tech plastic industry is the spirit of ‘starting point, high standard, high-quality’ principle into the chemical building materials industry, is expected to be in a relatively short period of time the steel industry, the first western brands. However, due to a new type of enterprise, market position is very weak, coupled with the building materials industry in Shaanxi province was mixed, mixed, it is difficult to enable consumers to a profile left a deep impression on him. Hi-tech plastic industry in order to strengthen the ability of marketing to promote the products quickly into the business market, especially to employ the ‘external brain’ - Xi’an Green Wo Enterprise Marketing Consultancy Ltd, the enterprise marketing consulting services. Actual - Green Wo consulting the basic principles of operation May 16, 2002 Tsing Ho-tech plastic industry in planning the project team and his party were stationed in seven enterprises, on High-tech plastic industry, brand communications company conducted in-depth interviews found that Hi-tech plastic industry was not due to the formation of strong branding, sales personnel Direct Engineering (pulling a single, Lut single), the number of customers in the negotiations is not a factor to take the initiative, so a longer development cycle for new clients, and secondly, the lower the success rate of customer negotiations, resulting in market