Reference Zheshang model infiltration channels of thick walls.doc

 PAGE \* MERGEFORMAT 10 Reference Zheshang model infiltration channels of thick walls Case - first-line emergency report Case offers: Sun Bin Largest market for big brand caught in A company is a well-known auto parts manufacturers, the main products include: gears, shafts, bridges, gears, truck transmission assembly (ie the complete set of variable-speed machine equipment), as well as sub-moving assy. Research and manufacturing capabilities in order to home the leading domestic level, product and brand in the market have a certain reputation. A company sells a car factory direct supply to the matching carried out quite well, accounting for the bulk A company’s sales; the other end is through access to auto parts dealers from around the maintenance of the market, has been tepid. Anhui Province in which the market changes is the most typical example. Anhui truck ownership in large, it is estimated not less than one million, which means that with the A’s related accessories repair operations market capacity is not less than 3,000 yuan / year. But the A companies to enter the market for almost 10 years in Anhui, with annual sales of less than 150 yuan, less than 5% market share of local sales of many small plants have reached 2 million yuan ~ 3 million yuan. Pairs of A company, such as performance and the overall size of the company, corporate reputation are extremely incompatible. Recently, in charge of parts repair operations in Anhui Foreign Minister Yang personally went to market research the diagnosis, was found to stifle the market in Anhui have a definite market background factors: . Anhui auto parts market is chaotic, the market’s fate rests in the hands of distributors, dealers sell what is essentially, the user what; . Local small factories with low product prices, dealers, high-profit, and three bags of claims policy, flexible, costing little more than lose is easy to talk, A’s consumption but can not afford to; . In order to guarantee product