Region Manager to manage the regional market.doc

 PAGE \* MERGEFORMAT 12 Region Manager to manage the regional market Region Manager has been regarded as the company’s border province, in the management of the management structure had a high weight, vital, to be able to comprehend the company’s strategic planning, insight into the market next to the ever-changing maneuvers in the can, let markets and corporate strategy as a whole, to develop appropriate market for the region with the tactical combat planning. a company product there is no problem (including quality, price positioning, packaging, specifications, under the premise is good or bad depends more on the regional market regional manager. How big district manager in the market, the company structure, interpretation of the words of a paragraph Shengshi Jia, mainly from the aspects which should have some basis for that? I personally think that the regional managers must have the following capabilities. First, the interpretation of corporate strategy, capability and flexible application program As a large area manager, interpret the company’s strategic planning, interpretation of the company’s marketing programs, interpretation of the purpose of the company policy is critical, because all you do is to establish the premise of the market in the company system, culture, and play under the premise of the program. For example about the company produced new packaging, new product specifications, when products are strategic or tactical products are generic products or professional products, is part of the core products or supporting products, etc., when the company out of promotion policy You have to understand that the fight against competitive products or increase sales or long-term benefits for the next short-term benefits. Only you can interpret the strategic intent of the company under the premise of the application you have the ability and foundation. solution is more important is “fine solution” , the application is more important is “flexible”, an