Recapture the lost orders (continued) - the face of selling Panjiang price war provocation.doc

 PAGE \* MERGEFORMAT 19 Recapture the lost orders (continued) - the face of ‘selling Panjiang’ price war provocation Processing of a single sales manager with a single vote ‘enemy’ Christmas Eve, Cheng Feng in the calculation of the year’s sales, in just a year, Guangxi remember doing six million of foreign direct orders, mainly from the three buyers. 6 million orders a big buyer of Kwai Kee brought 1.5 million profit, basically, and more than 2000 million of profits on similar processing. Processing of orders compared to 8% ~ 15% of the profits, Cheng Feng’s sales can bring 20% to 30% of the profits, sometimes even more than 50%, the gap is mainly the value of channel bar. But just after New Year’s Day, in charge of processing orders sales manager Chen attachment to away. This year, due to the outstanding performance of Cheng Feng, Chen’s position in the company look lower. Irritated him the most is that Cheng Feng to come to a year, much higher than the bonuses received by him. Chen more than once by other toy factory to recruit, he had hoped to be able to go up step by step gui mind, but now, his career was Cheng Feng blocked. Chen finally went to a small toy company, this process for Kwei remember to do a small toy factory out of dividends paid and 20% conditions. After two weeks of preparations, Chen left the Kwai Kee. He took away all of the customer data, that is, Kwai Kee toy factory will be the loss of a number of processing orders, or by customers and then lower prices because the processing industry is mainly in terms of prices as a competitive tool. Do you have a temporary advantage, opponents can also keep up with you soon. Chen Gui mind to know the cost and price reduction of around 5% as long as he, it can be snatched away a number of processing customer orders. Kwai Kee has been very low margins and further reduced the 5% can be profitable, and if more, then a loss is yes. Then suddenly this year’s plan in mind Gui face significant changes: