Regional brand break through the Road.docVIP

 PAGE \* MERGEFORMAT 7 Regional brand break through the Road The pharmaceutical industry by many policy restrictions, the same degree of intense competition intensified, the phenomenon of drug homogenization serious, forcing companies begun to focus on brand management, a number of OTC species in particular. Writer in the April 15 Yaojiao Hui Xian discovered at the scene, exhibitors and more species rich, but many still vigorously promote their businesses profitable varieties. This reflects a reality: do you still have to rely on the main varieties of the brand. Enterprises will focus on