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Regional city brand- the need for market-oriented operation
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Regional city brand: the need for market-oriented operation
Wuxi, Taihu Lake Pearl, southern city, as a huge commodity, need to trademark, also need the brand, build Wuxi city brand, integrating comprehensive resources must also be the same as the brand management business, Wuxi city brand. The Wuxi city brand as a commodity, you need to use the market vision, business idea to run the city, will operate the city’s thinking throughout the whole process of urban development, using business means to the city into the market to operate, the Wuxi class resources, assets, market-oriented operation and management. Invisible through market forces, and constantly optimize urban functions, the environment, enhance the value of Wuxi, the city’s regional platform to strengthen the urban cash flow, personnel flow, information flow, material flow attraction, cohesion, carrying capacity, radiation force, driving force and competitiveness, and promote overall social progress.
Wuxi need for a competitive, this competitiveness, of course, determined by its own inherent quality, but it also needs external packaging of publicity, the more intense the competition between cities, markets, cities, people are more pressing needs of urban brand, brand marketing is naturally an important competitive component.
Such as business, marketing the same goods to build the city’s brand competitiveness, the success rate will increase a lot. Below, focusing on improving the competitiveness of Wuxi city brand to talk about their own point of view.
City Strategic Planning: ‘little Shanghai’ big Wuxi
Urban Brand’s strategic planning is to develop a blueprint for the establishment of city brand to determine planning purposes, the time the process of division of the participating departments, the project content and plans, the overall budget and the implementation of team members and so on.
With the accelerated urbanization process, Wuxi, universal joint efforts to build
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