Regional city brand- the need for market-oriented operation.docVIP

 PAGE \* MERGEFORMAT 11 Regional city brand: the need for market-oriented operation Wuxi, Taihu Lake Pearl, southern city, as a huge commodity, need to trademark, also need the brand, build Wuxi city brand, integrating comprehensive resources must also be the same as the brand management business, Wuxi city brand. The Wuxi city brand as a commodity, you need to use the market vision, business idea to run the city, will operate the city’s thinking throughout the whole process of urban development, using business means to the city into the market to operate, the Wuxi class resources, asset