Regional Economic birth regional media Anhui Zhejiang Shandong Hunan province four first floor media co.doc

 PAGE \* MERGEFORMAT 7 Regional Economic birth regional media Anhui Zhejiang Shandong Hunan province four first floor media co March 5, Huangshan Mountain’s summit. From the Great Yangtze River Delta, the Pearl River Delta and the Shandong Peninsula and the four provincial-level economic circle on the ground floor (Anhui TV channel, Zhejiang Education, Animals, Shandong Qilu TV and Hunan Economic TV) that the Union, and to expand the most investment value in China medium regional markets. Ice to seek change The beginning of their cooperation at the sign ‘Taurus project’ opening ceremony, the four TV stations, announced a tender to subvert the traditional television advertising initiative, launched ‘China Media Taurus works无底价 tender’, first enterprises to provide 40 million yuan worth of advertising time, corporate earnings and then return to obtain a certain percentage of pay. The industry is very natural to move with the Chinese SARFT issued last fall to 17 orders ( ‘radio and television advertising Interim Measures’) linked. ‘Method’ which provides for, television between 19:00 to 21:00, which each program broadcast an hour of advertising shall not exceed the total amount of 15% of the total broadcast. Subsequently, the TV ads start prices. ‘Advertising has a certain level of price increases this year,’ one of the four coalition, Shandong Qilu television advertising director Yang Zhiyong said frankly, ‘we now have to consider the total output, but also consider the yield per mu. ‘ TV advertising prices makes a lot of TV commercials major clients had begun to outdoor advertising and other forms of transfer. The industry had a rough estimate: 17 to 10 billion yuan cost of advertising orders withdrawal of TV advertising market. This reporter learned that, in 2003, the four local stations advertising revenues were more than 1 million, but this is a bottleneck in the development of digital terrestrial platform. ‘Competition among the media has become inc