Regional broken- the point of broken face.doc

 PAGE \* MERGEFORMAT 3 Regional broken: the point of broken face When we talk about market development, deals with most is the point, and the entire areas, in practice, I have to point out the surface. From the marketing point of view, just stop at “point to an area” of the word surface, there will be a lot of mistakes: 1, many areas to maximize sales from that end, they gave these terminals to desperately bragging, use these points to “an area”, will be guilty of “sweeping” error? 2, “point” of the state is not the same, in a certain time period, the point of a “leader” role is invalidated due to changes in the market after it? The author’s question with the reality, to talk about his views: Many businesses that in some shopping, sales into the top three is successful, the success of this meaning, and it was quantified as the so-called radiant point of the market, the market manager, go, say, A shop of the amount of purchase, the market ranking number, B the number of stores the number of daily performance, C at the number of stores opened how many cattle are blowing too far! But essentially, these stores are everywhere short board, or the image is not in place, or the lack of personnel management is humane, but also is a traditional practice to adapt to the pace of new fashion trend fast enough, and so on. Performance is the last word, but sales still just a volume, is an embodiment of quality, but can not represent the true strength, it is a necessary condition for success. Maximization of sales, if it is the region’s total generation due to the special human support, and not as competitors to the composition of the terminal, then this point can have radiation? If that happens, the total generation would favor overdrawn account. The author believes that true success of the point should be to create high-quality shops, not just high quantity. How do high-quality store it? Such as the core of the process of building the terminal, the shop