Regional liquor companies how to cross winning new cycle.doc

 PAGE \* MERGEFORMAT 15 Regional liquor companies how to cross winning new cycle Regional liquor business location: You have a strong occupied and at least one ground-level market in the neighboring county-level city or county-level market more effective distribution network of enterprises, such as Hebei plate pot roast and Hill City, Shandong Baotu and pull inverted wells, Henan Huang ditch, Hubei white edge, Hunan Wuling and so on. 2012 industry confusion was finally settled in 2013 for the adjustment of a new cycle begins, the high-end price bubbles integrally extruded with slowing growth momentum throughout the industry nationwide persecution strong liquor business first and second tier collective adjustment of marketing strategy, the most concentrated common focus on two points: First, increase market and channel sink strength and depth, the second is to strengthen the system of low-priced product promotion efforts. competitive structure of this top-down conduction undoubtedly numerous regional liquor viability of enterprises to form a strong squeeze, while the county as a base for many local brands in order to survive guards will also increase the strength and the surrounding market outlets intensity of the attacks, which would undoubtedly erode regional liquor business market space, then, As a Chinese liquor company, the second largest community in numerous regional club liquor business, how to compete in a more hostile environment to survive and can be developed, it should be common issues faced. Strong footprint From snakes transmutation of Dragon Fighter With the market to focus on the acceleration of a strong brand, ‘thirty-four law’ phenomenon in the area of #8203;#8203;liquor target market is more apparent. Called thirty-four law is in a stable competitive market, influential The number of competitors will not be more than three of which, in the first competitor’s market share does not exceed the third and four times in the third row after c