Regional wine marketing channels 36 rules of model rules.docVIP

 PAGE \* MERGEFORMAT 8 Regional wine marketing channels 36 rules of model rules Chinese wine competition, although the capital has reached the stage of the competition, but for now it is still unable to escape channels are also key competitive factor in this competition. Successful channel mode of operation, can quickly capture channels, to stabilize the market based on brand success quickly position. grasp and use of channel resources, in the off-site expansion, showing the value of more far-reaching. When the current expansion would have taken offsite channel model are: the regional agency model, brand buyout model, manufacturers ‘1 +1’ model, joint-stock companies, Area Sales study found that each model has its corresponding channel characteristics and. adaptability and the different requirements of the enterprise. A regional agency model Off-site expansion, the regional agency is one of the most common mode of vendors, generally there are two cases: One is purely opportunistic investment manufacturers, distributors market full power to operate, manufacturers do not put into how the market is completely controlled by the reseller channel, multi-channel approach using a large circulation, lack of appropriate channel management and brand management, its marketing organizational structure and management is relatively simple, Another case is the manufacturer promises to pay advertising fees, charges into the store to support the cap charges, etc., and sent part of the sales staff to assist in the management of sales, operating the market. These companies invested in the brand, using a large brand management, efforts to put in full possession of the powerful core market of advertising resources, focus on advocacy main brands, products and organizations of all blood transfusions. In the past decade, this model driving a large number of products are sold around the winery, and sales improved significantly, but also created a number of today’s strong de