Reconstruction of the nature of overseas marketing from the marketing.docVIP

 PAGE \* MERGEFORMAT 10 Reconstruction of the nature of overseas marketing from the marketing If you can not make the products reach a sale, then the market research, product development, production, promotion and other links will be meaningless. Have ‘the world’s first CEO’ known as Jack Welch, during his visit in China, TCL chairman Li Dongsheng was asked: ‘how can we Thomson North American operations to profitability? ‘Welch’s answer was simply:’ No way, do not make money on the sell. ‘As an international on one of the brightest business star has a deep and rich marketing management thought the concept of an exception TCL Welch has given a simple, almost a joke answer. But this answer is not in his perfunctory, nor is it an American-style humor, mischief, but Welch, a real insight into the nuances of post-marketing answer. International expansion of enterprises in order to sell more products, in order to obtain the maximum profit, non-profit is no longer necessary. The fact proved in 2004 the judgment Welch forward-looking, in September 2006, TCL Thomson stopped in Europe, color TV sales and marketing activities. The essence of marketing is to sell products and make profits, if you can not make the product successful conclusion of the sales practices, then the market research, product development, production, promotion and other links will be meaningless. Overseas marketing generally pass in a transformation of Chinese companies expand overseas, Huawei is one of the enterprises more successful, there have been reasons for the success of high-level summary: In the marketing level, the process of Huawei’s overseas expansion in full swing, the brutal price war is often the success and failure. For example, in 2005, Algeria Telecom receives 43 million lines of CDMA project, Huawei reported out of the front line of ultra-low price of 11 U.S. dollars, while other rivals offer as follows: an average of 83 U.S. dollars a line of Ericsson, Nortel an average of 55 U.