Record - to the Lenovo brand the word positioning recommendations.docVIP

 PAGE \* MERGEFORMAT 7 Record - to the Lenovo brand ‘the word positioning’ recommendations Lenovo has recently spread from the ‘Company Profile’, we can see that, which refers to the most is ‘innovation’ word, but also, over the years, Lenovo Lenovo brand to the public is also more of a continuous ‘innovation’ brand. However, I found that Lenovo’s ‘corporate overview’ in addition to the main description of the ‘innovation’ concept, there are some major content from literally but with ‘innovation’ is not necessarily associated with, or not in accordance with ‘innovation as the first’ this order. It is like an article, appears to the central idea is not very clear and prominent. Therefore, I believe that Lenovo brand will need further refinement and comb. For example, Lenovo’s ‘corporate overview of’ the most central part of the ‘business orientation’ and ‘mission’ two were described: the ‘Enterprise location * Lenovo engaged in the development, manufacture and sale of the most reliable, safe and easy to use technology products (My analysis: The sentence with ‘innovation’ on the words only ‘development’ word, but I believe that, ‘development’ does not mean that ‘innovation’, because ‘development’ is the meaning of more ‘fat’, namely, search and discovery, while the ‘innovation’ is much more about the ‘hit’, that is, to create. ‘development’ not only refers to the new things to find out, but also refers to the old stuff to find out; ‘innovation’ is more of a to create new things, even in the old stuff based on the innovative things that will be coupled with ‘innovation’ component). Our success comes from hard to help customers increase productivity, improve quality of life (My analysis: This sentence can not see ‘innovation’ in the language of tips) Mission: to innovation and customer benefit * The creation of the world’s best and most innovative products (My analysis: The sentence, though directly the ‘most innovative’, but behind the ‘best’, the look is