Reconstruction value curve- Chinas womens assumption of strategic marketing of wine.docVIP

 PAGE \* MERGEFORMAT 10 Reconstruction value curve: China’s women’s assumption of strategic marketing of wine There is no doubt that in a male-oriented consumer society, women’s consumer power and consumer demand is constantly growing rapidly. Apart from beauty, fitness, clothing and other female-dominated sectors of consumers, many emphasized that male-dominated industry, consumers, but also keen to capture women’s right to speak, different changes in the market forces highlighted a new trend began to stand for women only introduction of a variety of feminine point of view of goods: Women cars, women, mobile phones, cigarettes, women, and even tailor-made specifically for single women in a small apartment. A consumer a wide range of times are coming, while the introduction of women’s wine is a diversified manufacturer of consumer response to a symbol. Little over a year, many wine companies on the launch of a wide variety of women’s Wine: Yanjing Beer Group, out of a ‘non-alcoholic beer’, Jilin Changbai Mountain wine industry out of ‘Annie, Ms. Beauty in exclusive wine’, the Taiwan Tobacco Liquor company has developed a functional drink beer, Ganoderma lucidum, Harbin Brewery’s spring snow nutrition for women, the concept of playing the introduction of a health functions including ‘peptide’ Beer, China’s wine market, there are about a variety of Ms. 40. From a strategic perspective, women can be seen as the introduction of liquor is a kind of trying to go beyond the current ‘man wine’ as the dominant strategy for a breakthrough; from a marketing point of view, the emergence of women in wine can also be seen as the original market a subdivision. Female wine as a new product category, how the industry downturn from the current pattern of alcohol break a new path? Active market innovation and how to stimulate a stronger market demand? Here we have this issue positive thinking and exploration. Women Wine: Rebuilding market boundary Looking at China’s consume