Research on trade competitiveness of Chinese culture.docVIP

 PAGE \* MERGEFORMAT 6 Research on trade competitiveness of Chinese culture Abstract: China’s cultural trade after 20 years of development later, despite some achievements, but overall there are still many deficiencies. Chinese culture when compared to the overall competitiveness of trade is low, mainly reflected in: a very small share of the international market of cultural products, cultural products, low profit margins and exports less competitive. This is the status of China’s big trading is extremely disproportionate. In order to develop China’s cultural trade and improve trade competitiveness of Chinese culture, must constantly innovate and develop China’s cultural trade. Keywords: cultural trade; competitiveness; innovation; China CLC number: F724.1 literature logo yards: A Article ID :1673-291X (2009) 18-0172-04 First, the concept of culture, trade competitiveness and connotation Competitiveness, from the macro-level competitiveness, the concept of competitiveness, the competitiveness of micro-view usually contains three levels of national competitiveness, industrial competitiveness and the competitiveness of enterprises in three areas. The international competitiveness evaluation authority WEF (World Economic Forum) and the IMD (International Institute for Management Development in Lausanne, Switzerland) said that, competitiveness refers to a country’s enterprises and entrepreneurs design, production, marketing products and services capabilities, their products or labor price and quality than our competitors have greater market appeal, are entrepreneurs in adapting, coordinating and controlling the external environment in the process to successfully engage in business activities. According to WEF and the IMD’s point of view, the competitiveness of the cultural industry can be defined as: all the cultural enterprises of different countries in the international competitiveness of demonstrated ability to compete, that is, cultural enterprises of