Respond to diverse small and medium pharmacy go from here-.doc

 PAGE \* MERGEFORMAT 4 Respond to diverse small and medium pharmacy go from here? Recently, the author of civilians large pharmacy in Jinan Shuyu procuring medicines accidentally discovered the China Post Express (EMS). The understanding of this business is co-sponsored by the Shandong Post a view to achieving mutual benefit and win-win situation, the postal network of pharmacies to expand their businesses through the terminal, while the pharmacy through the provision of convenience services to improve their own reputation. According to media reports, at the national level, like this cooperation has just been ushered in, and to be getting worse, business diversification is like will become pharmacy trend. Like Heaven and China Mobile Guangzhou, two in collaboration ‘drug Paper’, and settled in Yunnan, China联通营业厅 Tung Chun large pharmacy, are included. Strong alliance, not limited to the pharmaceutical industry, Haier and Mengniu Deluxe’s hand also confirmed this trend. In such a situation, the competitive disadvantage of small and medium stores do? And large-scale drug supermarkets, chain drug stores than pharmacies in terms of small and medium sized financial strength, product range, business size, sales price is not dominated by any one. Is it will not be able to compete with it? The answer of course is no. In my opinion, opposite, focusing resources on one point, is the small and medium sized pharmacies path to victory. I believe that many consumers have had the same experience, some drug running several pharmacies to buy less than clerks to recommend other brands or alternative medicine did not dare to try. Actually, the big drugstore and can not bring together all types of drugs, there is no need to do so, while the demand for specific groups of medication should be sufficient to achieve the degree of market segmentation. While noting that later, as the source of the pharmaceutical manufacturing enterprises have been conscious of the same species aga